5 Ways Small Businesses Can Use Their Online Presence to Win at Local Marketing
The recent convergence of mobile social and location technologies is providing small and medium business (SMB) with both better opportunities and new challenges to grow... Read More ›
View Article5 Ways to Reach the Mobile Consumer
Given the increase in popularity of mobile devices, it’s no surprise that smartphone and tablet internet traffic is expected to eclipse desktop web visits in... Read More ›
View ArticleWhy No One Will Use (Conventional) Coupons
I love to start meetings with prospective marketing clients with a simple exercise. I ask them to close their eyes, empty their minds, and switch... Read More ›
View ArticleIntroducing edo Small Business Stories
A new edo video series profiling the joys and challenges of running your own business A recent study by Street Fight indicated that the two... Read More ›
View ArticleRestaurant Marketing: Finding a Balance between Discreet and Discount
Imagine a guy out to impress a girl, with reservations at a high-end restaurant. A top-flight menu, great décor, first-class wine, a smooth flow of... Read More ›
View ArticleHow Big Data Can Work for Small Business
This is a guest post by Erik Severinghaus, founder of SimpleRelevance, an ecommerce integration that uses data to personalize email marketing. A serial entrepreneur, Erik... Read More ›
View ArticleFranchise Marketing: Getting Your Own Business and Marketing up and Running
When Jeff and Lynne Warne decided to buy a business of their own, they were wowed by their Dallas friends’ Nothing Bundt Cakes bakery. Those... Read More ›
View ArticleFamily Business Marketing Tips: Nothing Bundt Cakes Owners Share Their...
The family-owned business is among the most resonant symbols in American business. That was the thinking that spurred Jeff Warne—a veteran chain-restaurant executive—when he decided... Read More ›
View ArticleSmall Business Marketing: Better than Coupons or the Yellow Pages
Jay Young likes to cite a 19th century adage from merchant John Wanmaker to describe one of the biggest problems promoting a small business- “Half... Read More ›
View ArticleWe partner up to make shopping and saving easier
You might have noticed that here at edo we’ve recently announced two very exciting partnerships, with Rewards Network and SaveAround. By working with these great... Read More ›
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